Graphic Design
Embracing generalist graphic design work is like navigating a creative playground where versatility takes the spotlight. It's about seamlessly hopping between different design realms – from crafting captivating brands and marketing materials to shaping intuitive user interfaces and editorial layouts. As a generalist, I thrive on this adaptability, ensuring a holistic grasp of design principles that translates into cohesive and harmonious visual identities across diverse mediums. The beauty of being a generalist lies in merging creativity with adaptability, providing a well-rounded skill set that brings a unified aesthetic touch to every project.
Tradeshow Graphics
Project Lead, Graphic Designer, Production Artist
In the dynamic world of event and tradeshow graphic design, each visual element becomes a strategic tool to captivate and engage attendees. From eye-catching booth designs to compelling signage, graphic design plays a pivotal role in creating a memorable and immersive experience. The synergy of color, layout, and branding transforms physical spaces, effectively conveying the event's theme and enhancing brand visibility. Through meticulous design, the event/tradeshow graphic designer crafts an inviting atmosphere that not only draws attention but also leaves a lasting impression on participants and potential clients.
Medical imaging is currently undergoing a metamorphosis. Long gone will be the days of reading films with specialized stock and needing a light table. Now the future is artificial intelligence, and RamSoft wants to bring that experience everywhere. With hyperrealistic, science-fiction inspired imagery centered around portals the goal of this experience is to bring you to another dimension filled to the brim with untapped potential and endless possibilities.
Below is a gallery of the RSNA Tradeshow collateral.
Multi-Genre Design
ReelTime Project Roles: Project Lead, Content Researcher, User Experience Researcher, User Research Designer, Copywriter, Graphic Designer, Production Artist
Industry Reports & Website Roles: Content Researcher, Graphic Designer, Production Artist
Witness the power of cohesive branding experiences as each project harmonizes unique visual elements to tell a compelling story. From captivating magazine layouts to eye-catching packaging designs and user-friendly websites, my work exemplifies the versatility of graphic design in creating memorable and unified brand identities.
In shaping the identity of ReelTime Film & TV Analysis, I embarked on a comprehensive creative journey. From conceptualization to content creation, I strategically developed a concept that resonated with the brand's essence. Writing the website copy, I ensured every word conveyed the brand's narrative effectively. Simultaneously, I dedicated efforts to craft a unique brand image through thoughtful branding strategies, emphasizing elements that reflected the brand's personality. Notably, within the ReelTime portfolio, I innovatively introduced the Concession Stand, a carefully curated product that enhanced the overall experience for users, aligning seamlessly with the brand's mission. This holistic approach extended to the creation of visually appealing and cohesive packaging, establishing a strong and memorable presence for ReelTime Film & TV Analysis in both digital and tangible spaces.
Below is a gallery of ReelTime's Logo, Website, and Packaging.
theANNUAL is the where all rental housing professionals turn to for all of their industry knowledge. They can see what's going on regionally and nationally. All of the statistics are meticulously collected, vetted, and compiled through reputable sources. This North Star of a product has guided business decisions for years, and continues to successfully do so.
Below is a gallery of the theANNUAL publication and website.
Role: Editorial Graphic Designer
Adept in editorial design, I bring a meticulous eye to layout, typography, and overall visual storytelling. From magazines to brochures, my editorial design skills enhance the readability and visual appeal of content, creating engaging and immersive reading experiences.
When there are many changes in an organization, it can be beneficial to reorient and find a new path. That is the purpose behind these documents. Using a personalized approach, the needs and goals of the organization were assessed and compiled into a strategic plan. The artistic direction behind the plan combined the branding of the organization and their vision for the future.
Role: Graphic Designer, Production Artist
Graphic design enhances promotional materials and social media by creating visually appealing and professional content that captures attention. It helps convey messages effectively through the use of compelling visuals, making information more digestible and memorable for the audience. Consistent and well-designed graphics establish a brand identity, fostering recognition and trust among consumers. Additionally, creative and eye-catching designs can significantly increase engagement and shareability on social media platforms, ultimately driving greater reach and impact for promotional campaigns.
