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Flowers hanging off a beam in a gardening shed.

ReelTime
Branding Process

Every designer and project are different.

 

A designer's process can be described as a signature, and the content below will show my design thinking through. ReelTime - a project made with a lot of heart. 

ReelTme Branding

Logo Process

See how the logo for ReelTime Film & TV Analysis came to life.

Logo Samples

Understanding the client is paramount in logo design as it forms the bedrock of the creative journey, enabling designers to harmonize their ideas with the client's vision. This client-centric approach, distinct from digital tools, ensures that design concepts resonate with the client's goals and preferences, nurturing a more personalized and effective creative process. Incorporating early sketching into this collaborative environment further enriches the design process, allowing for the quick exploration of diverse ideas and immediate visualization. Through meaningful discussions, informed refinements occur during the early stages of logo development, combining the tangible insights gained from the client with the creative potential of sketching. This comprehensive approach not only enhances communication but also ensures that the final logo design meets design standards and satisfies the client's specific needs and expectations.

Typographic Samples

Typography samplers showcase diverse typefaces and font styles, providing a visual representation of the range and versatility of fonts available. These samplers often display variations in font weights, styles, and sizes, allowing designers to assess how different typefaces can be used to convey various moods or aesthetics. Through typography samplers, designers can explore the legibility, character spacing, and overall design coherence of different fonts, aiding in informed decision-making for specific design projects. Ultimately, these samplers serve as invaluable resources for designers to make well-informed choices about typography that align with the intended visual identity or communication goals.

Brand Mockup With Notes

Mockups play a crucial role in the design process by providing a realistic preview of how a design will appear in its intended context. They allow designers to visualize their concepts in a tangible form, helping to identify potential issues and refine the overall aesthetic. Comparing different mockups allows designers to assess variations in color, layout, and scale, ensuring the chosen design aligns with the project's objectives. Moreover, mockups aid in client presentations, offering a compelling way to communicate design ideas and obtain feedback before finalizing the project. In essence, the importance of mockups lies in their ability to bridge the gap between conceptualization and the final execution of a design, facilitating a more informed and visually impactful decision-making process.

ReelTime Film and TV Analysis Logo

And this was the final result...

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