ReelTime
Packaging Process
Every designer and project are different.
A designer's process can be described as a signature, and the content below will show my design thinking through ReelTime - a project made with a lot of heart.
Packaging Process
Scroll to see how the packaging for the Concession Stand came to life.
Initial sketches for Concession Stand packaging.
Initial flat design with waves in the sketch for the Concession Stand.
Initial flat box design with notes in the sketch for the Concession Stand.
Initial sketches for Concession Stand packaging.
Initial Sketches
Sketches are vital in packaging design as they serve as the initial visual exploration, allowing designers to brainstorm and experiment with various concepts before committing to a final design. Unlike digital tools, sketches offer a quick and flexible medium to capture spontaneous ideas and explore different visual directions, fostering creativity. Additionally, sketches provide a tangible and immediate connection between the designer's ideas and the physical form of the packaging, aiding in the visualization of structure, layout, and graphic elements. The iterative nature of sketching allows for efficient collaboration and communication among design teams, clients, and stakeholders, facilitating effective discussions and refinements during the early stages of packaging development.
Refined Sketches
Integrating refined sketches with colour is pivotal in packaging design, as it elevates the conceptualization phase by adding a visual dimension to the initial ideas. These sketches with colour provide a more realistic representation, allowing designers to assess the visual impact, colour schemes, and overall aesthetics of the packaging design. Unlike monochromatic sketches, the inclusion of colour enables a more accurate visualization of how the final product will appear, helping designers make informed decisions about colour choices and branding elements. Additionally, coloured sketches facilitate effective communication with clients and stakeholders, as they provide a vivid preview of the intended design, fostering collaborative discussions and refinements. The incorporation of colour into refined sketches contributes to a more immersive and detailed planning process, guiding the subsequent stages of packaging development with precision and creativity.
Rough coloured sketch showing a striped design.
Rough coloured sketch showing a circle design.
Rough coloured sketch showing a Swiss inspired design option.
Rough coloured sketch showing a striped design.
Digital development of swiss inspired design.
Digital development of swiss inspired design option.
Digital development of striped design iteration.
Digital development of swiss inspired design.
Flat Design Prototypes
Creating flat designs is essential in packaging development as it serves as a foundational step in visualizing the two-dimensional layout of the packaging before production. Flat designs allow designers to plan and organize graphic elements, text, and branding in a cohesive manner, ensuring a harmonized and visually appealing composition. These designs act as a blueprint, providing a clear representation of how the packaging will appear when flattened, aiding in the optimization of space and arrangement of key elements. Additionally, flat designs serve as a valuable communication tool, facilitating discussions and feedback among design teams, clients, and stakeholders, which is crucial for refining the visual aspects of the packaging before it enters the production phase. The meticulous creation of flat designs contributes to a streamlined and efficient packaging design process, minimizing errors and ensuring a polished final product.
Small Scale Prototypes
Small-scale prototypes play a crucial role in packaging design as they offer a tangible representation of the intended product, allowing designers to test and refine the physical aspects before full-scale production. These prototypes provide a hands-on experience, enabling designers to assess the ergonomics, functionality, and overall user interaction with the packaging design. Unlike digital simulations, small-scale prototypes reveal practical considerations such as material durability and structural integrity, helping designers make informed decisions. Additionally, prototypes facilitate client and stakeholder engagement by providing a physical manifestation of the design concept, leading to more effective discussions and collaborative refinements. The ability to identify and address potential issues early in the process through small-scale prototypes contributes significantly to the success of the final packaging design.
Small scale prototype of striped box design.
Small scale prototype of optional Swiss box design.
Small scale prototype of Swiss box design.
Small scale prototype of striped box design.
First sketch of international Concession Stand Packaging design
Second design sketch of international Concession Stand Packaging design
Small scale prototype of film only design.
First sketch of international Concession Stand Packaging design
Addressing An Additional User Need
In addressing the user needs for a special international packaging design, I initiated the process with initial sketches, strategically incorporating cultural elements and user feedback. These sketches served as a foundation for creating flat designs, allowing me to meticulously organize graphic elements and visualize the two-dimensional layout with attention to international aesthetics and preferences. Following this, small-scale prototypes were developed, providing a tangible representation to assess the practicality of the design, considering logistical challenges and ensuring user-friendly functionality. This iterative approach involving initial sketches, flat designs, and small-scale prototypes proved essential in refining the special international packaging, aligning it with diverse user needs and resolving potential issues before reaching the global market.
